Predictably Irrational - A Book Worth Your Time
July 9th, 2008 Posted in Audit Strategies | No Comments »Dan Ariely, an M.I.T. behavioral economist and now NY Times best-selling author, has thrown into question what were fundamental assumptions in economics - that we are all rational in our behavior. In his book, entitled ‘Predictably Irrational: The Hidden Forces That Shape Our Decisions’, Dan shows how emotions and social norms systematically shape our behavior: http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X.
One particular human behavior experiment caught my attention. To understand how social situations impact honesty, he created tests that made it easy to cheat, then looked at what happened if they reminded people right before the test of a moral absolute. It turned out that being reminded of any moral code – whether it’s the corporate value system or even the Ten Commandments, caused cheating to plummet significantly. Another experiment revealed that people are more likely to consider non-currency theft much more palatable. For auditors and employee communication teams, here are two very important considerations when coaching your individual locations on remediation strategies to combat internal theft.